About
The story
As the passionate founder of Sama Fashion, which I started back in 2011 in Austria, I’ve made it my life’s work to bring a fresh perspective to women’s fashion. My focus has always been on genuine craftsmanship, authenticity, and a strong commitment to sustainability. Our specially handcrafted dresses embody the true spirit of femininity and appeal to women all around the globe. We’re particularly proud of our exclusive collections, which include a pioneering range designed exclusively for cruise lines—an industry first. This kind of innovation underlines our devotion to helping women feel bold and self-assured in expressing their personal style, whether they’re gracing a gala or setting off on a thrilling journey.
Â
At Sama Fashion, we’re more than just a brand; we’re a community that lives by the ethos of “women supporting women.” Our vision is not just about designing attractive clothing—it’s about championing sustainable and ethical fashion. Every garment we create is a reflection of our commitment to top-notch quality and environmental care. As we keep growing internationally, we’re excited to invite you along on our mission to foster a bolder, more confident, and greener future for women everywhere. Let’s connect and build a world where every woman can truly shine!
Â
Warm regards,
Sabina Herga
Founder, Sabina Herga
The begining
The concept was elegantly straightforward: to present exquisite clothing within inspirational environments, accompanied by unparalleled service.
Sama fashion marked its inception with the opening of its inaugural boutique at Top Zentrum, a distinguished shopping mall located in Feldbach, Austria .
Opening our doors to more and more clients, second sama fashion boutique was opened in Graz, Austria
Sama Fashion around the world — we launch international shipping, opening to markets outside of the Europe.Â
In 2024, Sama Fashion embarked on an exciting new venture by collaborating with luxury cruise ships, marking a significant milestone in the world of high-end fashion. For the very first time, discerning clientele had the exclusive opportunity to shop from a meticulously handcrafted collection specifically designed for destination cruising.
Several decades late
Decades have passed, yet the vibrant pulse of Sama Fashion continues to beat with unrelenting passion and vitality. As we journey through the ever-evolving landscape of the fashion industry, we find ourselves on the cusp of incredible opportunities for growth and expansion. Here at Sama Fashion, we are not merely participants; we are pioneers, constantly exploring new horizons and broadening the awareness of our brand.
We fully recognize that the fashion world is brimming with creativity and competition. Each day presents itself as a thrilling challenge, a chance to excel and redefine what fashion means. However, our deep understanding of the intricate tapestry of our environment and the global community empowers us. We are keenly aware that each garment we design, craft, and present to our esteemed clientele transcends the ordinary. It is not just an item of clothing; it is a masterpiece.
Every piece that leaves our studio does so with a story woven into its threads, crafted with the utmost dedication and care by our talented designers and artisans. These garments are destined for fabulous individuals who will wear them not just for style, but as a bold expression of their unique personalities. Each piece is a celebration, a form of expression that proudly announces who they are to the world.
At Sama Fashion, we commit every day to create not just clothes, but experiences. We strive to dress individuals who are not afraid to stand out, to make a statement, and to inspire others with their authenticity. This is the heart and soul of Sama Fashion—an endless quest for beauty and self-expression through the art of fashion.
